가격과 광고비 순이익이 어떤 관계를 가지는지? How Prices, Ad Expenditures, and Profits Are Linked
What, if any, is the relationship among prices, advertising expenditures, and return on investment? Prior research has yielded inconclusive answers to this question, but in analyzing data from 227 consumer businesses, the authors have found a consistent pattern. Companies with relatively high prices and high advertising expenditures, for instance, had higher profits than companies with relativel..
2023. 8. 11.
