Digital CPMs Plummet(곤두박질), 2H Rebound Expected
Digital advertising CPMs dropped by 49% year-over-year, on average, according to AdRoll data from 2,000 online businesses in North America spanning finance, beauty and fashion, fitness, technology, travel and other industries. That follows a 33% decline in YoY average CPM in this year’s first quarter, and a significant departure from the past two years, when average CPM increased between Q1 and ..
2023. 9. 1.
