광고매체1 TV No Longer A Top Ad Channel For the First Time As Cord Cutting Takes it Toll(OHJ) TV는 더이상 첫번째 광고 미디어가 아니다. For the first time ever, TV isn’t considered a preferred ad channel for marketers. That’s according to Kantar’s annual Media Reactions report, which breaks down the top ad channels and brands from both a consumer and marketing perspective. TV has always been a major part of ad campaigns, but its appeal has fallen thanks to the fragmentation of media and consumers cutting the cord and choosing ot.. 2023. 9. 8. 이전 1 다음