Adage
By News Bureau, Marketing Interactive , afaqs!
In Media Publishing | April 04, 2017
어찌란 말인가? 스카이넷 대관절 모관대 슈퍼마켓에서 상품고릇이 media를 바잉할수 있다는 것이 혁신을 가져올수 있지 않겠는가? 기간 지역 R&F까지 미디어믹스는 물론 이런 세상이 눈 앞에 와있는데 Media sales를 하는 영업사원은 그런 일로 직업을 가진 나로서는 불안하기 그지없다.
In a first for the global television industry, media convergence pioneer, SureWaves MediaTech today announced the launch of its pathbreaking Programmatic Television Advertising Marketplace - 'Skynet'. SureWaves' new offering represents a paradigm shift in the world of television advertising. Programmatic advertising has been prominent in digital media and has proved to be highly efficient and accountable, but it has not been successfully implemented, end-to-end on television before. Programmatic TV is data driven, technology-based empowerment of the planning, buying, measurement and optimization disciplines of traditional television advertising. Skynet is a first-of-its-kind Programmatic Television Advertising Marketplace that enables marketers to intelligently plan and efficiently buy audiences on broadcast TV channels, akin to digital advertising today. It offers media agencies the possibility of executing advertising campaigns on broadcast channels in a simple, systematic and accountable manner. Agencies on behalf of advertisers can use this platform to seamlessly plan and execute campaigns over a large spectrum of broadcasters.
Skynet For PR
전통적인 오프라인 tv시장을 가진 우리로서는 어찌해야 할 바를 모르겠다. 어떤준비를 시켜야 할지 어떤 시도를 해야할지를 우리는 해야할것은 많은데 우리는 증말로 몸 움직임이 너무 느리다. 회사에 조사 SVC를 가진 미디어 조사회사와의 협업이 우리를 발전시킬 수 있다. 그럼 우리는 어떤 현실 가능한 목표를 가져야 히는지 아래글을 보면 참고할 수 있다.
Traditionally, television advertising planning has been a complex, time consuming process. Moreover, it has been difficult for planners to get instant data on their campaigns, thus prolonging the time for course correction. Skynet seeks to change that with robust technology using sophisticated planning algorithms that guarantee absolute and measurable implementation of a brands' television campaign. BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends. Skynet with its new age technology and far-reaching impact, has already seen widespread interest from leading media agencies in the country.
Skynet Benefits to Media Agencies
Mr. Rajendra Kumar Khare, Founder, Chairman & Managing Director - SureWaves MediaTech said, "SureWaves has been at the forefront of many technology driven firsts in the media industry. With Skynet, we are taking this to a whole new level, with a first-of-its-kind Programmatic Television Advertising Marketplace in the world. Skynet will prove to be the tipping point of the television advertising revolution."
Skynet Benefit to Broadcasters
He added, "Skynet is built around the principles of simplicity, transparency and accountability. We believe Skynet will usher in a new era for broadcasters who will be able to monetize TV ad inventories more than ever and for agencies and brands, who will be able to use the medium of television to a potential never seen before. In current times, where digital advertising is gaining prominence and eating into traditional television advertising revenues, Skynet will be the catalyst to fuel further growth of broadcast television advertising industry. The new age Programmatic technology with its efficiency and ease of use can help television hold sway and continue its dominance, as the most preferred advertising medium."
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