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Advanced TV refers to the use of technology to enhance the traditional television viewing experience. This can include features such as Internet connectivity, interactive content, and targeted advertising. Some examples of advanced TV include:
- Smart TVs: Internet-connected TVs that allow viewers to access online content such as streaming services, social media, and apps.
- Connected TV (CTV): A term that refers to streaming television content via the internet on a smart TV, streaming device, or game console.
- Advanced Advertising: Television advertising that uses data and technology to target specific audiences, measure the effectiveness of ads, and personalize the ad experience.
- Interactive TV: Television programming that allows viewers to interact with the content through their remote control, such as voting or participating in polls.
- OTT (Over-the-top) is a term used to describe streaming media services that are delivered via the internet, bypassing traditional cable or satellite television platforms.
Overall, advanced TV is a way of providing more options, more interactivity, and more data-driven targeting for both the viewers and the advertisers.
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