페이스북에 당면한 과제에 대해서 어떻게 대처하는 지 알아보고 파장이 점점 더 커지고 있다.
Advertisers are putting money where their missions are.
In the past few days, a handful of brands—beginning with The North Face last week—are withdrawing their media dollars from Facebook, in a boycott over the platform’s policies on removing hurtful posts and misinformation. The “Stop Hate for Profit” campaign was created by the Anti-Defamation League, Color of Change, Common Sense Media, Free Press, the NAACP and Sleeping Giants and has been picking up steam under the hashtag #StopHateForProfit.
Anti-Defamation League: 반명예훼손연맹(反名譽毁損聯盟, 영어: Anti-Defamation League, ADL)은 미국 최대의 유대인 단체이다. 브네이 브리스에 기원을 가지고 반유대주의와 합법적으로 마주하는 것을 목적으로 하고 있다. 이 점은 비슷한 목적을 내걸고는 있지만 불법 수단을 불사하는 카하니즘 극단주의자 단체 유대방위연맹과 대립하고 있다. 반명예훼손연맹의 설립된 직접적 계기는 레오 프랭크 사건이었다. 이 사건은 유대인 레오 프랭크가 살인 누명으로 체포 되어 폭도에 린치를 받고 살해당한 사건이다. 1913년 10월, 변호사 시그먼드 리빙스턴이 설립하였다. 유대인 단체이지만 궁극적인 목적으로 비(非)유대계를 포함한 모든 시민의 평등도 강조하고 있다.
Color of Change is a progressive[3][4] nonprofit civil rights advocacy organization in the United States.[5][6][7] It was formed in 2005 in the aftermath of Hurricane Katrina in order to use online resources to strengthen the political voice of African Americans.[8] Color of Change is a 501(c)(4) advocacy organizing with an affiliated political action committee.[9] Rashad Robinson serves as the organization's executive director.
If you haven’t been following along, here’s how we got here:
- Anonymous industry insiders started the grassroots movement
- The tides turned when civil rights groups got behind the effort
- Why this boycott is different
성명서에서 한 페이스 북 대변인은 6 월 26 일 회사가“더 많은 일을해야한다”고 인정했다.
"우리는 계속해서 민권 단체, GARM 및 기타 전문가들과 협력하여 더 많은 도구, 기술 및 정책을 개발하여 이러한 투쟁을 계속할 것"이라고 회사는 밝혔다. 플랫폼에서 광고를 가져 오겠다는 약속을 발표하면서 이러한 광고주는 지출이 더 넓은 마케팅 예산에 얼마나 많은 돈을 나타내는 지 밝히지 않았습니다. 또한 Unilever와 같은 일부 회사는 미국에서 조정 된 광고 비용 만 사용하고 일부 회사는 자매 회사 Instagram이 아닌 Facebook에서 광고를 제거했습니다. 알파벳순으로 Facebook 지출을 중단하기로 약속 한 브랜드와 그에 따른 일정은 다음과 같습니다. 이 게시물은 지속적으로 업데이트됩니다.
American Honda, through July“This is in alignment with our company’s values, which are grounded in human respect,” the company said in a statement.
Arc’teryx, through July The Canadian outdoor clothing brand said on Twitter on June 23 that it was “proud” to support the so-called “#StopHateForProfit” campaign.
Ben & Jerry’s, through at least July “We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate,” the company said in a statement on June 23.
Birchbox, through JulyThe company said in an Instagram post on June 26 that it would reallocate its ad dollars to “other platforms” and to “support more individual content creators.”
Eddie Bauer, through JulyThe clothing company committed to the cause in a Twitter post on June 23.
Habitat for Humanity, through JulyThe company joined the cause, announcing its participation in a Twitter post on June 26.
Magnolia Pictures, through at least JulyThe Hollywood Studio joined the effort June 23. “We are seeking meaningful change at Facebook and the end to their amplification of hate speech,” the company said in a Twitter post.
Patagonia, through at least JulyThe clothing brand said on June 21 in a Twitter post that it would pull its ads “pending meaningful action from the social media giant.”
Rakuten Viber, indefinitelyThe messaging software company said June 25 that it would suspend spending on all Facebook properties indefinitely, including Giphy, the GIF library it recently acquired.
REI, through JulyThe company said June 19 in a Twitter post that it prioritized “people over profits” when it joined the effort.
The North Face, through JulyThe clothing company said June 19 in a Twitter post that it would remove organic ads on Facebook and Instagram.“We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.Unilever, through the end of 2020The CPG giant is cutting its U.S. ad spend on Facebook and Twitter through the end of this year. “Continuing to advertise on these platforms at this time would not add value to people and society,” the company said in a statement June 26.
Upwork, through July“We’re out too,” tweeted the recruiting company’s CEO, Hayden Brown on June 19.
Verizon, through JulyThe company told CNBC that it would pull its ad dollars from Facebook and Instagram on June 25.