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Must-see tv case study(인용) Must-See TV Results: How designing a data-driven media-buying platform uncovers the true value for DRTV clientThe ScenarioA DRTV agency wanted to design a data-driven TV media-buying platform that would enable them to help their clients maximize sales. They turned to Analytic Mix to:Distill the effects of TV from other media channels such as digital or radioIntegrate both immediate and carry-ove.. 2017. 3. 12.
Fortune 200 insurance leader case study(인용) Same Budget, Better Results: Fortune 200 insurance leader sees 10% revenue uptick(상승기운) by optimizing media allocations to drive sales resultsThe ScenarioSeeking to get a handle on how various drivers—macroeconomic variables, marketing efforts, sales activities, etc.—were contributing to sales, a Fortune 200 insurance leader came to Analytic Mix for key insights to uncover:Optimal marketing budg.. 2017. 3. 12.
Media roi case study(인용) A Bottoms-Up Approach to Double-Digit Growth: A fresh new look at granular allocation issues quickly maximizes media ROI for leading skincare companyThe ScenarioThe proliferation(확산,증식) of media channels and stiff competition in the skin care and beauty industry posed serious questions for a prominent mineral makeup company. Struggling to identify the best media allocations to launch new product.. 2017. 3. 12.
Optimal budget allocation(인용) Optimal Budget Allocation, Maximum Rx Volume: A leading pharmaceutical leader finds where to spend next marketing dollars to increase portfolio level Rx volumeThe ScenarioTrying to figure out which marketing channels—copay(공동부담) card, detailing(세부장식), sample drops, speaker programs, HCP, and DTC activities—would work best to boost their prescription volume, a major pharmaceutical data provider a.. 2017. 3. 12.
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