connected tv

Connected TV (CTV) refers to the streaming of television content via the internet on a smart TV, streaming device, or game console. With CTV, viewers can access a wide variety of on-demand and live content from a variety of sources, such as streaming services like Netflix and Hulu, as well as traditional network and cable channels that offer streaming apps.

One of the key benefits of CTV is that it allows viewers to watch content on their own schedule, rather than being limited to a traditional broadcast schedule. Additionally, CTV provides access to a wide variety of content that may not be available through traditional cable or satellite providers.

CTV also provides a wealth of data and targeting options for advertisers, as it allows them to reach specific audiences based on their viewing habits and demographics. This helps advertisers to create more effective and targeted campaigns.

Overall, CTV is becoming a popular way to watch television, as it provides more options, more convenience, and more data-driven targeting for both the viewers and the advertisers.