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Advertising/플랫폼

Connected TV (CTV) advertising spending in the United States from 2019 to 2027

by 링마이벨 2024. 4. 9.
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* 42.4B dollar= 57조 4500억원 

What cookie deprecation won’t change

1. Programmatic open auctions are trending out. 

2. CTV claims more shares of programmatic spend.

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