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MediaCom MENA || Digital Media Planner
Description
The core work is focused around developing integrated digital communication strategies for key projects and product launches, along with the development of cohesive media plans based on the client brief that includes communications goals and brings together different disciplines for integration across multiple media channels.
In this role you will
- understand your client’s category and business objectives
- understand the tech and data set up of the client
- be hand-on the client’s performance media platforms, to optimize campaign set up, monitor performance and extract reports
- interpret media campaign performance and use that knowledge to inform your digital strategy
- identify, work within and optimize client budgets through data
- translate data-driven insight into strategy, recommendations and actions
- simplify tech, data and digital for all stakeholders
- act as digital consultant to your clients you’ll represent our full digital offering
- view the communications and media landscape as an integrated and connected system
- seek out and foster relationships with new digital platforms and technology providers
- interface with the other specialist function units across the wider teams
- build relationships across internal teams, especially the digital execution and global digital, data and tech team
- drive operational efficiency when delivering digital solutions internally across teams and markets (via the hub)
- use digital data points to harness consumer and category insights to be delivered through your digital strategies and campaigns
- effectively integrate digital channels and you’ll know how they best serve a brands connected communication network
To be successful you’ll:
- create ground-breaking, best in class digital campaign solutions
- Optimize the accounts digital operations (set up coordination and process)
- drive your clients business metrics forward
- deliver innovative, award winning work for your client
- advance our data-driven planning process and product
- achieve trusted adviser status with your client through your digital knowledge best practice
- grow digital best-practice across all agency teams enhancing digital campaign performance via the execution hubs
- work with local agency teams to deliver integrated multi-channel solutions that achieve overall client objectives and business KPI's
- be unique and will demonstrate our brand behaviors in all that you do
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