WPP Digital

Martin, who will retain his chief executive title, said all staffers are staying on board, and he's looking to grow this year, but whereto is still in the air. One thing he wants to make sure of, he said, is that Deeplocal scales without losing its culture, especially being able to create work in-house at a fast pace.

WPP's digital revenue clocked in at over $7.5 billion in 2016, which made up 39% of the group's total revenues of $19.4 billion. WPP's target for the next four to five years is have 40- 45% of revenue come from digital. Financial terms of the Deeplocal deal were not disclosed.

wpp의 2016년 19.4억불의 매출액중에서 7.5억불을 디지털매출액으로 가지고 왔으며 매출비율로 보면 39%의 매출 점유를 가지게 되었다.